2026 Player Draft

What the CWB Player Draft Is All About

The Cold Weather Bats Player Draft is one of the most unique and high-energy baseball events in the state. Players from across Michigan are evaluated, selected, and highlighted in a fully produced, live-streamed draft show modeled after the MLB and NFL draft formats. The event features on-air hosts, pick announcements, interviews, a big board, graphics packages, and real-time reactions — turning the night into a full media experience for players, families, and the Michigan baseball community.

This isn’t just another showcase. It’s a statewide event that blends on-field talent with high-quality production, storytelling, and coverage across multiple platforms. Our team and our media partners deliver an engaging show that fans tune in for and players genuinely look forward to each year.

Why Brands Choose to Sponsor

Our sponsors aren’t just logos on a screen — they become part of the moment. Every pick, reaction, interview, and highlight creates opportunities for branded exposure that reaches an active and loyal audience. With over 35,000 followers across YouTube, Instagram, X, and The Prep, the draft generates thousands of impressions in real time and continues gaining views long after the event is over. Additionally, we are anticipating having anywhere from 75-150 players and families in attendance for the event.

Sponsoring the CWB Player Draft gives businesses a chance to connect directly with families, athletes, coaches, and the broader sports community. Whether you want to increase brand awareness, highlight a new product, or support youth baseball, the draft offers high-visibility placements that feel meaningful.

What Makes This Event Different

Most youth sports sponsorships give you a banner on a fence or a logo on a shirt. The CWB Player Draft gives brands true integration into a live broadcast — on a show people actually watch. Sponsors become part of the storyline through camera time, graphics, interviews, live reads, social media content, and on-air segments delivered by our hosts.

The result is a level of exposure that feels more like sports media than youth sports. It’s interactive, value-driven, and built for digital audiences who love engaging with content. Brands get to be woven naturally into an event that’s exciting, memorable, and replayed for months.

The Opportunity

The draft aims to grow each year, and so does the audience. By partnering with Cold Weather Bats, sponsors place themselves in front of a statewide baseball community that’s passionate, connected, and constantly engaging with our content. With limited sponsorship spots, packages often fill quickly — especially higher-tier and naming-specific opportunities.

If you’re looking for a dynamic way to elevate your brand and directly support Michigan baseball, the CWB Player Draft is one of the most impactful partnership opportunities of the year.

Get Involved

To download our sponsorship kit, please click here. For sponsorship information, please reach out to Michael Rubenstein at info@coldweatherbats.com.